{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Beyond vanity data: Identifying the right metrics to increase student engagement | Genio",
  "description": "Higher education is shifting from reactive support to proactive intervention; requiring interrogation of leading, not just lagging indicators. We were joined by Sarah Jurden and Heather Chapman to discuss how they've moved beyond vanity metrics to gain actionable data insights.",
  "url": "https://genio.co/blog/beyond-vanity-data-identifying-metrics-increase-student-engagement",
  "datePublished": "2026-03-13T09:45:03.000Z",
  "author": {
    "@type": "Person",
    "name": "Jacob Goodwin"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Genio",
    "url": "https://genio.co",
    "logo": "https://genio.co/hubfs/Genio%20website%20favicon%20300x300.svg",
    "sameAs": [
      "https://www.facebook.com/GenioLearn",
      "https://www.instagram.com/geniolearn",
      "https://uk.linkedin.com/company/geniolearn",
      "https://www.youtube.com/@geniotools",
      "https://www.tiktok.com/@geniolearn"
    ]
  },
  "mainEntity": {
    "@type": "BlogPosting",
    "headline": "Beyond vanity data: Identifying the right metrics to increase student engagement",
    "description": "Higher education is shifting from reactive support to proactive intervention; requiring interrogation of leading, not just lagging indicators.",
    "author": {
      "@type": "Person",
      "name": "Jacob Goodwin"
    },
    "datePublished": "2026-03-13T09:45:03.000Z",
    "publisher": {
      "@type": "Organization",
      "name": "Genio",
      "url": "https://genio.co"
    },
    "image": "https://genio.co/hubfs/BLOG_improve%20study%20skills%20THUMB.png"
  },
  "breadcrumb": {
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Blogs",
        "item": "https://genio.co/blog"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Supporting Students",
        "item": "https://genio.co/blog/tag/supporting-students"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Beyond vanity data: Identifying the right metrics to increase student engagement",
        "item": "https://genio.co/blog/beyond-vanity-data-identifying-metrics-increase-student-engagement"
      }
    ]
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://genio.co/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "offers": {
    "@type": "OfferCatalog",
    "name": "Genio Products and Pricing",
    "itemListElement": [
      {
        "@type": "Offer",
        "name": "Genio Notes",
        "url": "https://genio.co/notes"
      },
      {
        "@type": "Offer",
        "name": "The Confident Notetaker's Masterclass",
        "url": "https://genio.co/the-confident-notetakers-masterclass"
      },
      {
        "@type": "Offer",
        "name": "Genio Present",
        "url": "https://genio.co/present"
      },
      {
        "@type": "Offer",
        "name": "Packages for institutions",
        "url": "https://genio.co/pricing/institutions"
      },
      {
        "@type": "Offer",
        "name": "Individual plans for students",
        "url": "https://genio.co/pricing/individuals"
      },
      {
        "@type": "Offer",
        "name": "Get Genio Notes free",
        "url": "https://genio.co/pricing/get-genio-free"
      },
      {
        "@type": "Offer",
        "name": "Institution Wide",
        "url": "https://genio.co/pricing/institution-wide"
      }
    ]
  }
}