Title: Between Technology & Commercial: Product Marketing at Genio (formally Glean) | Genio URL Source: https://genio.co/blog/product-marketing-at-genio Published Time: 2024-01-24T00:00:00.000Z Markdown Content: # Between Technology & Commercial: Product Marketing at Genio (formally Glean) | Genio [Skip to main menu](https://genio.co/blog/product-marketing-at-genio#main-menu)[Skip to footer](https://genio.co/blog/product-marketing-at-genio#footer) * [Sign in](https://app.genio.co/account/sign-in) * [Get started for free](https://genio.co/pricing/get-genio-free) * [Activate a licence](https://app.genio.co/notes/activate)Activate a licence [](https://genio.co/)Genio logo - home * Products * Pricing * Resources * About Genio [Watch a demo](https://genio.co/watch-demo) [Genio Notes](https://genio.co/notes)Genio Notes ![Image 2: Learner support and retention icon](https://genio.co/hubfs/website/vectors/menu-icons/the_glean_study_tool_Icon.svg) Genio Notes The #1 note taking solution to 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[Blogs](https://genio.co/blog) 2. [Working at Genio](https://genio.co/blog/tag/working-at-genio) # Between Technology & Commercial: Product Marketing at Genio (formerly Glean) Forming the interface between Commercial and Technology, Product Marketing are at the heart of Genio's operations. We sat down with Head of Product Marketing, Charles Hague to find out more about the formation and responsibilities of the function. ![Image 70: Clock](https://genio.co/hubfs/raw_assets/public/genio-2025/images/clock.svg) 2 min read ![Image 71: Calendar](https://genio.co/hubfs/raw_assets/public/genio-2025/images/calender.svg)Published: 24 Jan 2024 ![Image 72: Author](https://genio.co/hubfs/raw_assets/public/genio-2025/images/author.svg)Jacob Goodwin ![Image 73: Between Technology & Commercial: Product Marketing at Genio (formerly Glean)](https://genio.co/hubfs/TECH%20BLOG_part%20time%20software%20engineer%20THUMB-1.png) ![Image 74: Between Technology & Commercial: Product Marketing at Glean](https://genio.co/hubfs/TECH%20BLOG_part%20time%20software%20engineer%20HERO.png) ### Tell us about your journey at Genio and how you got into Product Marketing? ![Image 75: Charles H circle](https://genio.co/hs-fs/hubfs/Charles%20H%20circle.png?width=250&height=250&name=Charles%20H%20circle.png) I’ve been at Genio for over six years now! In that time the company has more than tripled in size, we’ve launched a new product, and I’ve learnt a tonne. Up until last year I’d held various Marketing roles, starting out predominantly in lead generation and ultimately progressing to leading the department. The more I learnt and saw of the Product Marketing specialism, the more I realised it resonated with all the bits of Marketing I loved, like storytelling, stakeholder management, and research and analysis. When the opportunity came to build out a Product Marketing function at Genio, I knew that was the job for me! ### Why was the Product Marketing team created? Genio has been doing Product Marketing for years - what changed last year was our decision to invest in it as a function in its own right, as opposed to it being a role within Product or Marketing. As I mentioned, the company has grown a lot since I first joined, and something we’re really good at here is scaling our capabilities from individual contributors into whole functions, where that’s the right thing for the business. Last year it felt the right time to do this with Product Marketing. With ambitious growth goals in the coming years, increasing our ability to do market research, make targeting decisions, and effectively position our products will be absolutely vital. Also as we continue to grow, the need to create alignment between the technology and commercial functions becomes more important, and harder to achieve. Having Product Marketing interface between these two areas is one way of doing this. ### Product Marketing sits within the technology function at Genio, rather than the wider Marketing team, what was the reason behind this? Correct, Product Marketing is part of the technology function at Genio which means we are in the same team as Product Management, Design and UX, Data, and Engineering. Whether Product Marketing should be a part of Marketing or Product is a question many companies wrestle with. In a business such as Genio, where our Product is so central to everything we do, it made sense to sit alongside the broader Product teams. Having Product Marketing embedded within the part of the business responsible for designing and building the product means that when it comes to bringing that product to market, we’re already a few steps ahead - we’ve been there through the earlier stages of the product lifecycle, and the story we tell about the value it will bring our customers is consistent with the reasons it was built that way. ### What have been your biggest learnings since establishing the Product Marketing team? Too many to list! It’s been the most intense period since I started working at Genio, but also the most enjoyable. The thing I’ve had to learn the most is how the Product org of a business works, and I’m still learning. Gaining a deeper understanding of what goes into designing, building and releasing products has been very enjoyable and having this greater insight definitely helps make go-to-market more effective. It’s another reason I’m so glad that Product Marketing sits within the technology Function at Genio. ### What are you most excited about over the next 12 months? Two things, because I can’t choose. Firstly, I’m very excited to bring our upcoming product releases to market, there’s some really exciting things being worked on (watch this space), and secondly I’m looking forward to growing the Product Marketing team further. ### Who do you find to be a great source of insight and inspiration? My go-tos are always Mark Ritson, Rory Sutherland, Emily Kramer, and April Dunford. But if you only follow one person on Product Marketing, it should be either Anthony Pierri or Robert Kaminski - together they share the most refreshing takes on messaging clarity you’ll find anywhere! ### Interested in working for Genio? At Team Genio, we're always on the lookout for talented people to join us, with two active vacancies in the Product Marketing team! To learn more about working with us, and explore our latest opportunities, follow the link below! 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[![Image 82: Learn More](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/24880982/edb6c600-e949-4a2c-983d-c7e2ecf6eec5.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/24880982/edb6c600-e949-4a2c-983d-c7e2ecf6eec5) ## More from **Working at Genio** [View All](https://genio.co/blog/tag/working-at-genio) [![Image 83: Genio takes on Baltimore: A recap!](https://genio.co/hs-fs/hubfs/BLOG_confident%20student%20THUMB.png?width=450&name=BLOG_confident%20student%20THUMB.png) ![Image 84: Clock](https://genio.co/hubfs/raw_assets/public/genio-2025/images/clock.svg) 8 min read ### Genio takes on Baltimore: A recap! Last month, five members of the Genio team visited Baltimore to connect with institutions, gather insights, and share experiences. Here we take a look at some of the highlights and findings from the trip.](https://genio.co/blog/genio-takes-on-baltimore)[![Image 85: The human-centric future of online learning: Insights from the Leeds Online Learning Summit](https://genio.co/hs-fs/hubfs/BLOG_how%20present%20in%20front%20class%20THUMB.png?width=450&name=BLOG_how%20present%20in%20front%20class%20THUMB.png) ![Image 86: Clock](https://genio.co/hubfs/raw_assets/public/genio-2025/images/clock.svg) 4 min read ### The human-centric future of online learning: Insights from the Leeds Online Learning Summit Head of Marketing at Genio, Tate Gibson, shares her experience of attending the Leeds Online Learning Summit dinner. Explore how online education is evolving, the unique challenges it faces, and the innovative strategies discussed at the summit.](https://genio.co/blog/the-future-of-online-learning-leeds-online-learning-summit)[![Image 87: What having a growth mindset means at Genio](https://genio.co/hs-fs/hubfs/BLOG_music%20study%20better%20THUMB.png?width=450&name=BLOG_music%20study%20better%20THUMB.png) ![Image 88: Clock](https://genio.co/hubfs/raw_assets/public/genio-2025/images/clock.svg) 2 min read ### What having a growth mindset means at Genio Here, we take a look at one of Genio's core values - having a growth mindset. We take a look at what Genio offers to help employees personal development, and what some of the team say.](https://genio.co/blog/having-a-growth-mindset-means-at-genio) [View All](https://genio.co/blog/tag/working-at-genio) [Genio logo - home](https://genio.co/) * Products * [Genio Notes](https://genio.co/notes) * [The Confident Notetaker's Masterclass](https://genio.co/the-confident-notetakers-masterclass) * [Genio Present](https://genio.co/present) * Pricing and plans * [For institutions](https://genio.co/pricing/institutions) * [Institution Wide package](https://genio.co/pricing/institution-wide) * [Individual user quote](https://cc.genio.co/genio-individual-user-quote-request) * [ROI calculator](https://genio.co/resources/roi-calculator) * [For individuals](https://genio.co/pricing/individuals) * [Get Genio Notes for free](https://genio.co/pricing/get-genio-free) * Why choose Genio * [Genio for institutions](https://genio.co/solutions/institutions) * [Genio for students](https://genio.co/solutions/students) * [Recommend Genio](https://genio.co/resources/assessors-toolkit) * Resources * [Blog](https://genio.co/blog) * [Events and webinars](https://genio.co/resources/events-and-webinars) * [Case studies and user stories](https://genio.co/resources/case-studies-and-user-stories) * [Product and feature guides](https://genio.co/resources/product-and-feature-guides) * [Research and insights](https://genio.co/resources/research-and-insights) * [Sign in](https://app.genio.co/account/sign-in) * About us * [About us](https://genio.co/about) * [Careers](https://genio.co/about/careers) * [Our Brand Story](https://genio.co/about/our-brand-story) * [Our history](https://genio.co/about/our-history) * [Research Accreditation Hub](https://genio.co/about/research-accreditation-hub) * [Media Kit](https://genio.co/about/media-kit) * Contact and support * [Get in touch](https://genio.co/contact) * [Help centre](https://help.genio.co/)Opens in a new tab * [Device compatibility](https://genio.co/specification) * [Service status](https://status.genio.co/)Opens in a new tab * [Visit us on our social](https://www.facebook.com/GenioLearn) * [Visit us on our social](https://www.instagram.com/geniolearn) * [Visit us on our social](https://uk.linkedin.com/company/geniolearn) * [Visit us on our social](https://www.youtube.com/@geniotools) * [Visit us on our social](https://www.tiktok.com/@geniolearn) * [![Image 89: Icon](https://genio.co/hs-fs/hubfs/website/vectors/Google_Play_Store_badge_EN.png?width=120&name=Google_Play_Store_badge_EN.png)Download app](https://play.google.com/store/apps/details?id=co.genio.notes) * [![Image 90: Icon](https://genio.co/hubfs/website/vectors/Download_on_the_App_Store_Badge_US-UK_RGB_blk_092917.svg)Download app](https://apps.apple.com/gb/app/genio-notes/id6758772863) * [Privacy Notice](https://genio.co/privacy-notice) * [Service Agreement](https://genio.co/service-agreement) * [Accessibility Statement](https://genio.co/accessibility-statement) * [Data Security](https://genio.co/security) * [Third Party Licenses](https://genio.co/third-party-code-licenses) * [Cookie Preferences](https://genio.co/cookies) [](https://genio.co/blog/product-marketing-at-genio)